We’re celebrating here at Frobishers HQ today, as all four flavours of our Sparkling Classics have won Taste of the West awards.
At a judging day which took place on Wednesday 15 June, we received Silver Awards for Classics St Clements Orange & Lemon and Apple, Pear & Elderflower, along with Highly Commended awards for Classics Sparkling Ginger and Classics Sparkling Rasbperry.
Frobishers has supported Taste of the West as a patron member in 2014/15 and through sponsorship of the 2015 non-alcoholic soft drink awards category, but this is the first time our own products have been entered and won an award.
The judges commented on the drinks saying St Clements Orange & Lemon is “very refreshing ro drink chilled on a warm summer’s day”; Sparkling Ginger has “a lovely, fresh ginger aroma with very good carbonation”; Apple, Pear & Elderflower has “a fresh aroma and a good combination of flavours makes it very refreshing to drink” and that Sparkling Raspberry has “an attractively deep colour that glugs excellently from the bottle”.
Our Sales and Marketing Director Steve Carter said: “We’re absolutely delighted that all four flavours of our premium Classics range have been recognised with Taste of the West Awards. These are very prestigious awards for the very best food and drink in the South West so it’s a great honour to receive the accolades.
“Since we launched Frobishers Classics in 2015 the feedback has been fantastic – the on-trade market was crying out for a premium quality sparkling soft drink, aimed at the adult market and Classics is exactly that. We’re pleased to be helping expand the choice of soft drinks available to consumers, while offering greater profit margin potential to operators through Classics’ premium positioning.”
Frobishers Classics was launched to the on-trade in September 2015, in response to growing consumer interest in adult soft drinks and the potential they offer to operators to capitalise on this expanding and lucrative sector.
Featuring a range of timeless, authentic and natural fruit flavours – Sparkling Raspberry, St Clements Orange & Lemon, Apple, Pear & Elderflower and Sparkling Ginger – Frobishers Classics is a premium proposition targeted at the discerning adult customer. Their fruit tastes are natural and authentic, with each 330ml bottle containing fewer than 85 calories.