Cordially introducing our newest member of the family

 We are delighted to introduce our newest member of the Frobishers family, Frobishers Cordials. Launched at the BBC Good Food Show Winter at the NEC on Thursday 24 November, Frobishers Cordials mark our first step into the off-trade, with the range available to purchase through all Waitrose stores and online as well as online grocery, Ocado. The range is also fully available to the on-trade and other retail outlets.

Frobishers Cordials consist of a delicious range of five well-travelled flavours, each inspired by adventure and featuring a unique blend of the finest fruit and botanicals from around the globe. Originally sold under the Five Valleys brand purchased by Frobishers earlier in the year, the range has now been re-branded and revived to better reflect the heritage and quality of the rest of the Frobishers family.

Delicious served over ice with still or sparkling water, the cordials also make an ideal ingredient for a variety of exotic and adventurous cocktails or can be used to provide that extra flavour hit in a variety of food recipes.

The range of unique and individual flavours includes:

Lemon & Mint - A refreshing combination of zesty lemons and summery garden mint, made with over 50% lemon juice.
Pomegranate & Rose - An exotic blend of the finest pomegranate mingled with the heady aroma of rose.
Sloe & Raspberry - Packed with tart sloes and sweet raspberries and featuring a hint of vanilla. Try served hot as a nice winter warmer
Coconut & Kaffir Lime - A blend of rich smooth coconut and tangy and aromatic kaffir lime flavours.
Peach & Lychee - A fusion of East meets West, featuring juicy sun-drenched peach with fragrant lychee.

Available in a 365ml bottle priced from £3.25 per bottle, Frobishers Cordials contain no artificial colours or sweeteners. We recommend diluting the cordials to a 1:10 ratio, with each bottle making up approximately 4 litres of drink and containing less than 25 calories per 100ml serve.

To complement the launch of our cordials range, we have also created a new standalone website, featuring more information about each of the flavours plus inspiration and recipes to extend their use. A cocktail recipe book and food recipe cards have also been produced to demonstrate the versatility of the cordials and the many ways that they can be used way beyond that of just a cordial mixed with water.

Steve Carter, Sales and Marketing Director for Frobishers Juices says:
“This is an exciting new chapter for the Frobishers brand as we move into a consumer market and see Frobishers Cordials on the shelves of some of Britain's best-loved supermarkets. We look forward to extending the brand further in terms of its reach and availability as well as the range of flavours that we offer. We’ve already starting working on a selection of new cocktail recipes which we’ll be launching in the new year, plus are working closely with the likes of Waitrose to offer some fabulous deals to our loyal and growing customer base.’

Fro more information on the new Frobishers Cordials range visit www.frobisherscordials.com or follow us on twitter @FrobishersCords or on Facebook. For trade enquiries email sales@frobishers.com or speak with your Frobishers account manager.