The initiative, sponsored by Santander, was designed to help UK businesses looking to export to Mexico and Latin America, offering invaluable access to a series of well-attended networking events and seminars and culminating in exhibiting on a DTI commissioned trade stand at Expo ANTAD, a trade show focussing on retail and food sectors, attracting in excess of 50,000 visitors each year.
We were in great company too, sharing the stand with innovative British brands such as Cornish Sea Salt, Marstons Brewery, The Great British Crisp Company and Robinson Brewery, all eager to showcase their wares to a new and enthused audience.
Representing Frobishers was our own intrepid explorer, John Breading, National Account Controller. Commenting on the highlights of our inaugural Latin American trip, John says;
“This was a fabulous opportunity for Frobishers, helping us discover and learn more about this new and expanding market for our juices. Thanks must go to the DTI and sponsors Santander for organising the trip and trade show stand, as well as the British Embassy in Mexico and Ernst & Young for facilitating such an invaluable programme of tours, presentations and networking events to help facilitate our overseas expansion.
“Over the course of the trip and three-day trade show we made some incredible new contacts and were bowled over by the warm response to our brand. With meetings undertaken with the likes of Walmart, City Market and Liverpool & Soriana and requests for samples and follow-ups flooding in since my return to the UK, this has been one Mexican adventure with a very fruitful return!”
Frobishers is committed to expanding and distributing our juices to new and emerging territories, and a move into South America would add to the fabulous inroads we have already made across the Middle East and Far East.
Thank you to the DTI for hosting the event and all the other partners involved.
If you would like to hear more about out overseas expansion plans or think you can help open the door for us into new and emerging markets then please drop us a line.