Classics Apple, Pear & Elderflower wins at Zero Alcohol Awards!

Frobishers is celebrating as our Classics Apple, Pear & Elderflower has won the award for Best New Product at Alcohol Concern’s Zero Alcohol Awards.

We faced some stiff competition for the awards – not least from our own Classics Sparkling Raspberry which was also shortlisted – but Apple, Pear & Elderflower scooped the top accolade for its naturally refreshing fruity flavour and delicate carbonation, with the added bonus of each 330ml containing fewer than 85 calories.

Our sales and marketing director Steve Carter collected the award yesterday (Thursday 25 February) at a ceremony held at The Barbican in London.

After the awards Steve said: “The volume of products in the Best New Product category alone shows just how far the adult soft drinks category has come. It’s more important than ever that we work closely with the trade to emphasise the importance of providing consumers with premium quality soft drink options, in interesting flavours, using great ingredients, to ensure the category goes from strength to strength.

“We launched Classics to appeal to the growing number of consumers looking for a stylish soft drink that is lower in calories. We’re pleased to be helping expand the choice of soft drinks available to consumers, while offering greater profit margin potential to operators through Classics’ premium positioning.”

Have you tried our range of sparkling Classics? Contact our team for more information – email