Frobishers Classics shortlisted in Zero Alcohol Awards

Two of Frobishers’ sparkling Classics juice drinks will be battling for the title of Best New Product at the inaugural Zero Alcohol Awards this Thursday.

The Zero Alcohol Awards have been launched by Alcohol Concern in response to the growth of the soft drinks market and the recent findings by the ONS that one in five UK adults do not drink alcohol.

After a tasting session by top industry judges, our Sparkling Raspberry and Sparkling Apple, Pear and Elderflower Classics have been shortlisted in the Best New Product category, as two of the best alcohol-free adult soft drinks introduced in 2015.

The awards ceremony takes place this Thursday (25th February) at The Barbican in London where we’ll find out if either of the Classics have won. Steve and Paul will be there representing the Frobishers team – we’re all keeping our fingers crossed!

The Zero Alcohol Awards are the first of their kind to recognise and reward the range of zero alcohol drinks provided by retailers, bars and pubs across the country, alongside the innovators bringing new products to the market and creating new environments to enjoy them in.

Find out more about the awards here.