Frobishers Classics Sparkles at Great Taste Awards

 Frobishers Classics has bagged yet another award, with Great Taste Stars awarded to both Sparkling Ginger and Apple, Pear & Elderflower.

Delivered by the Guild of Fine Foods, the Great Taste Awards are the largest and most trusted awards scheme for the speciality fine food and drinks industry. Over 10,000 products are entered each year to be judged by some of the country’s best-known foodies, including food journalists, buyers, restaurateurs and top celebrity chefs. All the products are blind tasted and rated on taste, texture and aroma rather than the influence of snazzy packaging or promotional gizmos.

Great Taste judges were bowled over by the ‘generous ginger kick’, ‘warmth’ and ‘tingle on the tongue’ of Sparkling Ginger, along with the ‘bright appearance and fruity aroma’ and ‘well-balanced flavours’ of Apple, Pear & Elderflower.’

These awards add to Classics ever expanding hall of fame as our new, premium soft drink continues to take the sector by storm. Since launching we’ve wowed the judges at the Taste of the West Awards and also scooped the Best New Product category at the inaugural Zero Alcohol Awards.

Commenting on the stellar Great Taste win, our Sales & Marketing Director, Steve Carter said:

“This has been an amazing year for Frobishers and we are thrilled to have achieved Great Taste status for Classics. These awards are like the BAFTAs of the food and drinks industry, rewarding products by virtue of their taste and flavour alone, which makes winning them even more fantastic.”

Frobishers Classics was launched to the on-trade in September 2015, in response to growing consumer interest in adult soft drinks and the potential they offer to operators to capitalise on this expanding and lucrative sector.

Featuring a range of timeless, authentic and natural fruit flavours – Sparkling Raspberry, St Clements Orange & Lemon, Apple, Pear & Elderflower and Sparkling Ginger – Frobishers Classics is a premium proposition targeted at the discerning adult customer. Their fruit tastes are natural and authentic, with each 330ml bottle containing fewer than 85 calories.