FROBISHERS LAUNCHES NEW LOOK FUSION: NEW BOTTLE, SAME GREAT FLAVOUR

Ready to hit pubs, bars, restaurants, cafes and food outlets from this summer, make room for new look Frobishers Fusion.

Rebranded and repackaged, Fusion promises the same authentic fruit taste, crafted with the classic care and attention as the entire Frobishers range.

Targeted at the discerning ABC1 consumer, Frobishers Fusion is available in a trio of flavour combinations, served in 275ml bottles: Apple & Mango, Apple & Raspberry and Orange & Passionfruit.

Steve Carter, sales & marketing director at Frobishers Juice Ltd, says:

“We’ve spruced up the labels on our delicious juice drink to meet discerning consumer tastes and to showcase our premium credentials. Consumers deserve choice and quality products that have brand heritage. Frobishers Fusion delivers all that and more, with the promise of around 75% fruit juice and fruit puree per bottle, together with a dash of water for a refreshing delivery.

“Frobishers is famed for its uncompromising approach to quality and taste and while the packaging of Fusion may have changed, operators can be assured of a juice drink that remains true to its origins and our brand promise.”

Available to order from August 1, look out for other brand sparkling new additions to the Frobishers family over the coming months.

03.08.15