Frobishers has introduced a fourth flavour to its new Classics range this November. Sparkling Ginger is a fiery addition to the three fruity sparkling juices launched in September and is made using pressed ginger juice, galangal, juniper and sparkling spring water.
Steve Carter, sales and marketing director at Frobishers Juice Ltd, says:
“There’s been a major shift in consumer attitudes towards drinking over recent years and the premium adult soft drinks sector is reaping the rewards. A move towards the use of higher quality ingredients and interesting flavours, which match the discerning taste profile of today’s consumer, has made the adult soft drink sector ripe for expansion.
“Made using galangal and juniper extracts, Sparkling Ginger delivers a really interesting flavour and twist on the ginger theme, responding well to the rise in consumers demanding more sophisticated blends of hot, flavourful spices. This new addition to the Frobishers Classics range is not too sweet and packed full of authentic ginger flavour – a palate cleansing pick-me-up, with fewer than 85 calories per 330ml serve.”
Frobishers Classics was launched to the on-trade by the premium juice brand in September 2015, in response to growing consumer interest in adult soft drinks and the potential they offer to operators to capitalise on this expanding and lucrative sector.
Featuring a range of timeless, authentic and natural fruit flavours – Sparkling Raspberry, St Clements Orange & Lemon and Apple, Pear & Elderflower – Frobishers Classics is a premium proposition targeted at the discerning adult customer. Their fruit tastes are natural and authentic, with each 330ml bottle containing fewer than 85 calories.
With listings already secured across a broad range of venues, including the entire portfolio of restaurant and bar brand Living Ventures, Frobishers Classics are set to become quite the sparklers amongst premium operators.