With a fifth of the UK now claiming not to drink alcohol we were pleased to be approached by the Good Pub Guide earlier this year to offer our view on the role of soft drinks in the pub sector.
Soft drinks is certainly not an area to be ignored and is one that all of us at Frobishers are passionate about. Worth an estimated £3bn to the pub and club sector, soft drinks can often be seen as an afterthought to the traditional pub owner, but it is the operators who constantly strive to delight and inspire their ‘non-drinking’ patrons who are reaping the rewards in this expanding category.
Our sales and marketing director Steve Carter gave his thoughts on how premium soft drinks can help boost profits behind the bar. Download the Good Pub Guide 2016 app or grab your copy from leading bookstores around the country to see what Steve has to say.