About Us

Our tasteful tipples began as the vision from a pub landlord frustrated with from-concentrate juice of the 1980’s. While struggling to source cider for his pub, he got his first taste of freshly pressed apples and the start of a very juicy story that turned one craft-beer lover into a patron of pears, oranges and pineapples!

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It all began when Mike was approached by a Somerset cider manufacturer, and agreed to take on their delicious surplus apple juice. He started selling from the boot of his car, and it was so successful he decided to expand the range to include orange, pineapple and pear – eventually achieving 12 lines.

When it came to naming Mike turned to the old phonebook to look for aspirational names, and spotted Frobisher, the telephone exchange for the desirable Earl’s Court. Delighted by the ‘FR’ alliteration of ‘Fresh’, ‘Fruit’ and ‘Frobisher’ he went with the name, applying it to his small but very successful range of juice.

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From humble beginnings of apple juice from Somerset, to selling 12 million bottles a year - the Frobishers brand has always stood for quality. We recognise our strong heritage from where it all began at The Anchor Pub and you’ll still spot an Anchor in our branding today, an homage to the original founder.

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Build your own box

Build your own box

You’d like to choose your own selection? No problem, just mix and match 12 or 24 bottles from any of our ranges. Choose 24 and receive free delivery.