The best things come in small packages...
Introducing the 6-Bottle Mini: A Compact, Eco-Conscious Packaging Innovation Designed for Efficiency, Protection, and the Planet
In an era where sustainability and consumer experience are shaping the future of eCommerce, British juice brand Frobishers and Ezee Group International (EGI) have teamed up to revolutionize the way beverages are shipped direct to consumer (D2C). Their latest innovation... the 6-Bottle Mini is more than just a new box. It’s a purpose-built packaging system that significantly reduces carbon footprint, slashes waste, and enhances delivery efficiency without compromising on product protection.
This collaboration marks a pivotal moment in the evolution of packaging for D2C brands. It responds directly to shifting customer expectations and environmental responsibilities, highlighting the power of smart design and strategic partnerships in creating meaningful change.
Rethinking Packaging from the Ground Up
Since launching its eCommerce platform in 2021, Frobishers has seen steady growth in online orders. However, along with increased volume came a persistent challenge: the packaging . The robust outer cartons used to protect bottles during transit were highly effective, but often too large for smaller orders. Customers began voicing concerns about excess material, recyclability, and the overall environmental impact. Rather than simply shrinking the box or removing layers of protection, Frobishers took a bold step. The company approached long-term supplier EGI with a clear mission: completely redesign their D2C packaging to be more sustainable, scalable, and consumer-friendly.
“Since launching our D2C website in 2021, oversized packaging has been one of the top concerns from customers. Our collaboration with EGI has allowed us to redesign our packaging from scratch. The result is a solution that cuts the carton size by over 50% and slashes our carbon emissions by nearly 60%—without compromising product protection.”
Packaging That Reflects Brand Values
For both Frobishers and EGI, the 6-Bottle Mini is more than just a logistics solution it’s a reflection of their shared commitment to responsible business practices and customer satisfaction. The result of this close collaboration is the 6-Bottle Mini, a modular, compact packaging system built for both sustainability and efficiency. Featuring EGI’s innovative moulded pulp inserts and a downsized outer box, the Mini format offers major environmental and logistical benefits:
Key Benefits of the 6-Bottle Mini Packaging:
- 56% smaller carton size , reducing material use
- Up to 60% lower carbon footprint per shipment
- 46.4% less pulp used compared to previous designs
- 315g lighter per case , minimizing fuel use in transit
- 2.3x more units per pallet , improving shipping and storage efficiency
- Modular design supports orders of 6, 12, 18, or 24 bottles
- Passed DPD’s Gold Standard drop test for secure delivery
A Shared Vision for Sustainable Packaging
“Frobishers challenged us to design a smarter, more sustainable packaging solution tailored to their smaller juice bottles. What we delivered is a completely new format—the 6-Bottle Mini—that offers the same reliability and protection, but with significantly reduced environmental impact.”
The success of the Mini is rooted in months of close collaboration, prototyping, and testing. EGI and Frobishers worked together through each stage of development, from conceptual sketches and materials testing to real world shipping simulations. The result? A modern packaging system that’s future ready, customer approved, and environmentally sound.
A Small Box With Huge Difference
With the first 5,000 units of the 6-Bottle Mini rolling out in July, Frobishers is excited to offer a packaging solution that better meets the needs of both consumers and the planet. This project sets a new standard for what’s possible when brands invest in meaningful change and responsible design. The Frobishers and EGI collaboration proves that sustainable packaging isn't just a trend it's the future of direct to consumer logistics.
Sustainability, Scalability, and Customer Experience: The Triple Win
As sustainability becomes a non-negotiable for modern consumers, this breakthrough highlights how brands can make genuine progress through purposeful innovation. With the launch of the 6-Bottle Mini this July, Frobishers is poised to set a new standard in D2C beverage packaging, a move that will resonate with eco-conscious customers and partners alike. The reduced materials and emissions aren’t just better for the planet, they also contribute to improved operational efficiency and long term cost savings, making this innovation a win-win for business and the environment.
“This isn’t just a new box—it’s a new way of thinking about how we move our products through the world,” Pearce added. “We’re proud to be offering our customers a better, greener packaging experience, and we hope it inspires other brands to do the same.”
Final Thoughts: A Big Step in Small Bottles
The launch of the 6-Bottle Mini underscores what’s possible when forward-thinking brands collaborate to reimagine the role of packaging in a sustainable supply chain. Through deep partnership, shared goals, and relentless innovation, Frobishers and EGI have delivered a solution that proves even the smallest bottles can drive a big environmental impact. Looking to transform your brand’s packaging strategy? Take inspiration from the 6-Bottle Mini, a compact design with powerful potential to reduce your footprint and elevate your customer experience.
Frobishers and EGI launched the 6-Bottle Mini , an innovative, sustainable packaging solution for D2C deliveries that significantly reduces size, waste, and carbon emissions.
The new modular packaging cuts carton size by 56%, lowers the carbon footprint by up to 60%, and uses 46.4% less pulp—without compromising on product protection.
This collaboration reflects both companies’ commitment to sustainability, customer experience, and setting a new industry standard for eco-friendly packaging .
What makes the 6-Bottle Mini packaging more sustainable than traditional options?
The 6-Bottle Mini packaging is designed to drastically reduce environmental impact. It uses 56% less carton material , 46.4% less pulp , and is 315g lighter per case , which lowers fuel consumption during transport. This innovative design also allows 2.3 times more units per pallet, helping reduce shipping frequency and emissions—making it one of the most eco-efficient D2C packaging solutions available.
Is the 6-Bottle Mini packaging recyclable and protective enough for shipping?
Yes. The packaging uses custom moulded pulp inserts that are fully recyclable and biodegradable. It has also passed DPD’s Gold Standard drop test , ensuring bottles arrive safely to customers. This makes it a smart choice for brands seeking sustainable packaging without sacrificing durability or customer satisfaction.
